Imagine a protein powder so sustainable that it’s made from the very air we breathe. Jooules, a Kiwi startup, is leveraging innovative technology to turn CO2 into a high-quality, protein nutritional powerhouse.

This remarkable development comes as part of the company’s recent NZ$1 million funding boost, aimed at commercialising their environmentally conscious protein production.

In the global market for new sustainable food choices, Jooules is not just keeping pace but setting the pace. Their product, created through a unique gaseous fermentation process relying on ancient microbes, caters to a growing consumer base eager for dietary choices supporting both health and the environment.

Jooules, protein powder is not only complete with all nine essential amino acids but also boasts hyper-protein levels of up to 60% and production process using 600 times less water and 99% less land than traditional methods, dramatically cutting down on carbon emissions.

For consumers, this means access to a revolutionary ingredient that can be seamlessly integrated into their daily diet without the guilt associated with environmental degradation. Think protein shakes, bars, and even baked goods enriched with a protein supporting climate change with every bite. The protein’s scalability ensures it can be widely available, making sustainable eating a practical reality for consumers worldwide. It can also have petfood applications and for use in the aquaculture business.

As Jooules gears up to introduce their groundbreaking protein to the Asia-Pacific market and beyond, they are setting new standards for what it means to eat responsibly. This venture isn’t just about selling a product; it’s about cultivating a movement towards sustainable nutrition resonating with consumers across the globe.

For more innovative insights and details on how to get involved with Jooules products CLICK HERE