In an publicity coup of ‘extraordinary culinary proportions’, Israeli based, Redefine Meat’s plant-based 3D printed flank steak made a stunning appearance on Italy’s MasterChef, captivating the judges and audience alike. The appearance marks a significant milestone for the ‘new meat’ industry, with Redefine Meat at the forefront, demonstrating the potential of plant-based solutions in traditional culinary settings in front of millions.

Redefine Meat’s flank steak, a product of lengthy research and development, stood out in the “food of the future” segment of the show. The company’s R&D Food Engineering Team Leader Alexey Tomsov  said in a social post he was excitement by the opportunity to present their groundbreaking product on such a prestigious platform. The episode not only highlighted the versatility and deliciousness of the Redefine Flank but also emphasised sustainability and inclusivity in food choices.

The challenge featured a variety of alternative ingredients, from vegetable steaks made of legumes and cereals to nutritional yeast and coconut oil, all aimed at showcasing future food products in a sustainability context.

Among the competitors, Eleonora’s dish, “Fillet at Veg-Linton,” garnered special attention for its creative use of vegetable meat and chickpea flour, earning praise from the judges for both concept and execution.

MasterChef Italia’s focus on alternative and sustainable ingredients, including Redefine Meat’s 3D printed steak, represents a broader shift in the culinary world towards embracing new food technologies. This episode not only introduced viewers to the possibilities of plant-based meats but also underscored the show’s commitment to exploring non-traditional products that could play a crucial role in the future of food, both in taste and environmental impact.

Redefine Meat’s success on MasterChef Italia is a clear illustration of the growing acceptance and enthusiasm for alternative proteins, offering a glimpse into a future where plant-based options are not just alternatives but staples in haute cuisine and everyday meals alike.

For more information CLICK HERE

ENDS: